|Neal, star of Neal's Yard Bee Lovely|
I love a good story so when there’s beauty with a story attached, then I’m all ears. And this is a honey of a story.
Bee Lovely from Neal’s Yard Remedies is not only a fresh and sweet smelling body care range, it’s also a range with a purpose, going hand in hand with a campaign to protect our bees, which are in serious decline due to the destruction of natural habitats and increased use of pesticides.
A percentage of money raised from the sale of Bee Lovely body lotion, bath and shower gel, hand wash, hand cream and balm will go to support four charities: Friends of the Earth and its Bee Cause campaign, Biobees, Landlife and The Bee Lovely Grant – which offers help to bee-friendly initiatives across the country.
The products themselves are gorgeous – the organic mandarin and orange essential oils just jump out at you with their freshness, while the organic honey gives a heady sweetness. And they’re all suitable for children over the age of three so all the family can use and enjoy them.
Back to the bee campaign. Neal’s Yard first got involved with this a year ago but the response was so great the company has decided to relaunch the initiative but on a bigger scale. The hand cream that launched last year as a limited edition is back and £1 from every tube sold goes to the chosen charities. There’s a petition going around calling for the banning of pesticides – including a group called neonics that are apparently 7,000 times more toxic than DDT – that will be presented to Downing Street when it has 100,000 signatures. Last year a similar petition saw more than 92,000 people around the world sign up their support.
Neal’s Yard has also collaborated with Sam Roddick (daughter of The Body Shop founder Anita Roddick) on a book Help Save The Bees to coincide with the Bee Lovely launch in August. This is a brief explanation of why bee populations are declining, how to recognise different bee species, information on bee-friendly plants, how farming could help and how we, ordinary members of the public, can help put a stop to this disastrous decline and encourage the growth of wild bee populations.
The book is also peppered with quotes such as the proverb “No bees, no honey, no work, no money,” or this from the UN Environment Programme: “Bees are the canary in the coal mine – so intrinsically interconnected with our eco system that their disappearance is a warning signal. Protect them and we protect our future.” Sobering words indeed.
You can sign up to the petition in store or online at www.nealsyardremedies.com/bee-lovely.